Writing

Essays on product craft. What I have learned building and leading product, written down so it is useful to someone else.

• Write it down before you say it

  One rule cut our meeting times in half: write the idea down before the meeting, then talk.

• Find the wedge, then narrow it again

  We thought we were building spend, access, and IT. Customers told us we were building one screen.

• Teach your team to think in outcomes

  Read any goal and ask 'so what?' If nothing changes when you hit it, it was a task, not a goal.